our vision

Exceptional Quality Jewellery

At Vero, we believe in delivering the best jewellery to our clients from the comfort of their homes. We know that every piece deserves special attention and a unique approach. Jewellery is more than just an accessory: it’s a statement of your soul that cannot be compromised.

 The diamond and jewellery shopping experience we offer our Ottawa clientele is built on several pillars and tenets. We offer fair pricing and transparency for our clients – no hidden costs. We also strive for sustainability. Every day, we are working toward increasing our use of recycled gold and Lab Diamonds. Your virtual consultation features top-grade customer service from the comfort of your home. Vero’s knowledgeable staff work hard to address your unique issues and offer personalized advice. Vero Diamonds is a local shopping experience from the heart of Canada. Our venue is a safe and secure location that avoids crowds and offers a one-to-one approach to shopping for diamonds and gems in Ottawa.


The Vero Jewellery Experience


Leading Edge Gemologist at Your Service

Ali is a Graduate Gemologist of the world’s foremost Gemological Institute of America (GIA), a non-profit institute which leads standards and education in diamonds, coloured stones, and pearls. He studied at GIA campuses in Bangkok and New York, and travelled to Sri Lanka and Cambodia to explore some of the world's best gemstone markets. Ali spent most of his career at Jubilee Fine Jewellers as he maintained the roots of a family-owned business in Ottawa. His passion for jewellery allowed him to work with multiple jewellery brands such as Rolex, Cartier, Chopard, Lazare, and more.

With 17 years of experience in the industry, Ali has a vast knowledge of the jewellery craft. We manufacture locally and work with a local goldsmith from HiTech Jewellery who has 27 years of experience in his field. Vero is another exciting journey for Ali as he aims to modernize the jewellery shopping experience.